Guerlain, A Pathway of Aroma…


Guerlain

I always like to look back to the black & white era, cause I can put so many colors of fantasy when I walk though their ways…

Yes, I’m walking back…

To 1828…

To rue de Rivoli of Paris,

To Guerlain, among the oldest perfume houses in the world…

“Glory is ephemeral…only renown is long-lasting,”… often said by Pierre-François Pascal Guerlain, For more than 175 years, the brand has sailed through trends thanks to a clever cocktail of tradition, excellence and passion…

Pierre-François-Pascal Guerlain opened his first shop street of Rivoli in Paris, he created different perfumes for each customer… Can you imagine??

Guerlain, Perfumer

In 1840, he was installed in buildings on the street of Peace, a place of the fashion. He composed of the fragrances to measure for many personalities. He is assisted of him two sons, Aimé and Gabriel, than he acquired a great reputation and became official provider of the queen of Belgium… Wow…

The success of the house under Pierre-François peaked in 1853 with the creation of Eau de Cologne Impérial. This perfume earned him the prestigious title of being His Majesty’s Official Perfumer in France, which led Pierre-Françoise to create perfumes for Queen Victoria of England and Queen Isabella of Spain among other royalty… I wonder…

The Rue De Rivoli, 1871

Guerlain loves to use the most sumptuous essences, like French vanilla and ylang-ylang from its own plantations in the Comores Islands. Guerlain was also one of the first to successfully blend synthetic ingredients and natural essences.

Than comes the second generation…

With the death of Pierre-Françoise in 1864, the house was left to Aimé Guerlain and Gabriel Guerlain. The roles of perfumer and manager to Guerlain was divided between the two brothers, with Gabriel managing nad and further expanding the house and Aimé becoming of the grand perfumer. As such, the House of Guerlain began a long tradition where the position as the “nose” and grand perfumer was handed down through the Guerlain family.

The third generation started when…

The business was handed down to the sons of Gabrielle Guerlain, Jacques Guerlain and Pierre Guerlain, with Jacque becoming Guerlian’s third master perfumer. Jacques composed many of Guerlian’s classic perfumes, many of which as still held in high esteem in the modern perfume industry. As another sign of their popularity, most of his perfumes are still sold and marketed.

jean paul guerlain, 1969

Jean-Paul Guerlain is currently the grand perfumer of Guerlain. No less accomplished then his predecessors, Jean-Paul created the Guerlain’s classic men’s frangrance Vétiver (1959) and Habit Rouge (1965), considered by many, to be the first male oriental fragrance. He also created Nahema (1979), Jardins de Bagatelle (1983), Samsara (1989), as well as Heritage and Coriolan in the 1990s. Nearing the retirement of Jean-Paul, there does not appear to be an obvious successor within the Guerlain family for taking on the position as the House of Guerlain’s grand perfumer…

Can you imagine?? I someone asks them “what you do?” They would rather answer with a spark of fire in eyes, “What my minister did” lolz…

Guerlain House created in 1914, Number 68, Champs Elysées reopened its doors in June, 2005. This mythological address, redrawn by Andrée Putman, will now be officially known as ‘Guerlain House’. Fragrance fans will be delighted to discover the rebirth of fragrances gone by, like Liu, Vega and Derby; as well as four home fragrances, an essence for infants, and three exclusive new creations (Cuir Beluga, Rose Barbare and Angelique Noire). But the truly must-have item is a tailor-made scent. Several rendezvous with your personal perfume designer will result in a sublime, 17-oz. Baccarat crystal bottle, along with 20 2-oz. bottles with old-fashioned spray bulbs, and three 1-oz. bottles: an unparalleled luxury, like an item of haute-couture clothing…

Guerlain house

Large room with a chandelier which opens up into the boutique downstairs contains a circular table where most of Guerlain classics and moderns are arranged in three rows, the highest for the extraits de parfum and the lowest for the EDTs. Moreover, the mirrored wall contains shelves filled with the bestselling Guerlain fragrances, which include Vetiver, L’Instant and Mitsouko, among others. All aspects of the layout ensure easy and unassisted sampling, which one can do for hours. …


Indeed, it is the only place where all of the Guerlain extraits de parfum can be sampled, including ethereally beautiful Chant d’Arômes. Reissued recently in the extrait de parfum, it is a gorgeous, floral chypre, resembling the original Chant d’Arômes formula more than the version that was available previously. The first time I visit the boutique I do not linger near the table for long, because the temptation to cover my wrists with Nahéma and Mitsouko would have prevented me to explore the rest of the fragrances. Thus, I begin with the limited editions of Le Mouchoir de Monsieur and La Voilette de Madame originally created in 1904 and presented in Baccarat “escargot” bottles. Le Mouchoir de Monsieur, once produced exclusively for French actor Jean-Claude Brialy, is a warm, elegant fougère, while La Voilette de Madame is an iris, ylang ylang, narcissus and violet composition, foiled in warm powdery sweetness of incense and sandalwood. While it starts out light and delicate, the subsequent developments result in a narcotic, opulent floral.

I’ll be back with Guerlain perfumes very soon…

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16 Comments

  1. chellerae said,

    April 3, 2010 at 9:13 pm

    After that, I would really like to sample a few of those.

    You’ve gotten me interested.

  2. NiaFreax said,

    April 3, 2010 at 10:06 pm

    Wow thank you for your comment xD. I love your blog 😀 You’re my first fan lol :p
    Love, Nia (:

  3. Nandita Ahmed said,

    April 4, 2010 at 4:06 am

    wow..its an awsome post…i feel like i m smelling it nw….great job Sami

  4. fahim said,

    April 5, 2010 at 1:50 am

    tremendous work on GUERLAIN. it is really awesome

  5. fahim said,

    April 5, 2010 at 1:53 am

    its history is really awesome and the videos are even more better. where did u get these stuffs from?

  6. fahim said,

    April 5, 2010 at 1:53 am

    nice pics

  7. fahim said,

    April 5, 2010 at 3:08 am

    really good work

  8. alex wyler said,

    April 6, 2010 at 1:31 pm

    Guerlain perfume is very good! I like it! It’s so clear, sometimes with sound of flowers, or something…

  9. mohua said,

    April 6, 2010 at 9:13 pm

    d videoes r realy excellent……………..

  10. mohua said,

    April 6, 2010 at 9:16 pm

    i realy wish dat i would born in those days………….

  11. cherryball said,

    April 13, 2010 at 11:48 pm

    reading your blog is a new learning experience..thanks! looking forward for more…

  12. veron yeo said,

    June 21, 2010 at 12:41 pm

    Perfume works well to highlight our individualities. Once you know what smell fits your personality, image and lifestyle, it’s time to go shopping. But be aware – shopping for perfumes usually is not an easy task. Do you know how to shop for the right fantasy fragrances?First of all, don’t use any fragrance before going to the shops. If you perfume yourself and then go out and use another perfume, you won’t be able to detect the real smell. This can lead to disappointment later because the new perfume will smell different than the first time, unless of course you use both fragrances each time. Avoid spicy food before shopping, as it might temporarily take away the ability to distinguish different scents. Remember that your nose is ‘rested’ in the morning, thus it’s the best time to try out new perfumes. You may be too tired in the evening to choose between sandalwood with a hint of amber and sandalwood with a hint of musk.

    It’s very important to try on the perfume before you actually buy them. The same perfume smells differently on each person because of different reaction to one’s body. So if the commercial says it smells like fresh citrus with a hint of patchouli, it’s better to try out what it really smells like when it mixes with your own scent. Individual body chemistry is also the reason why you shouldn’t buy perfumes just because you like how they smell on your friend or cousin. Always try a fragrance on your skin, not on your clothing or a tester sheet.
    You don’t have to decide whether you like the perfume or not right after trying them out. The scent is always very strong when applied; it usually wears out after more than 10 minutes and then you can feel the real smell. This period of time is also needed for fragrance to react with your skin. Give yourself a little time to decide!
    If you’re not sure what perfume you really want to have, it’s ok to try several types and brands. However, you should avoid spraying more than three different perfumes at a time. If you try out too many scents they will confuse your smell and you won’t be able to recognize the difference between them.
    Try on some new fantasy fragrances. It won’t hurt and you can make some great discoveries! If you’re an attached person and you’ve been loyal to lily of the valley scent since early teen days, you can find a whole new world inside local perfume shop. Just don’t be afraid to experiment! If you’re looking for perfumes for a daytime, remember that the smell shouldn’t disturb you or people around you. If perfume smells great, but it attracts your attention all the time, there’s a great possibility that the smell will irritate you after several hours. Perfumes for evening and special occasions are meant to be heavier and stronger, but they usually don’t irritate because they are supposed to be worn for a shorter period of time.
    Keep an eye on discounts. Many online perfume stores offer ‘perfume of the day’ or ‘perfume of the week’ with a considerable rebate. Don’t miss out on discount coupons in local press or mall; they can help you to save a little on your choice of fantasy fragrances you looking for!

  13. August 17, 2011 at 5:15 am

    Hiya, I am really glad I have found this information. Nowadays bloggers publish only about gossip and web stuff and this is really frustrating. A good site with exciting content, that’s what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters? I Can’t find it.


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