Fragoanrd…where the perfume borns….


The charm of Provence allied with extremely contemporary pure lines, that is the Fragonard spirit linking the world of perfume with that of the home…

 Or I can say, the historic perfume factory in the heart of the perfume heaven Grasse, making from perfume from 1782. Fragonard’s Musée du Parfum occupies a mansion from the era of Napoleon III.

Jean Honoré Fragonard

 In 1926 they took the name of Parfumerie Fragonard as a tribute to the famous painter Jean-Honoré Fragonard. Here on a daily basis they produce our perfumes, cosmetics and soaps in a setting imbued with respect for tradition.

Down a narrow old street in Grasse’s historic center, we can find the shop dedicated to the home with its product lines inspired by the collections in our Provençal costume and jewelry museum, just a few dozen yards away…

 In the heart of Grasse, on the first floor of the historic perfume factory, that perfume museum displays a fabulous private collection of perfume bottles, presentation boxes, stills, documents and apparatus that recount the history of perfume making from most Ancient times down to the present day…

 Here we can find how “the soul of the flower” is extracted…. How exiting!!

grasse historic factory, Fragonard

 One of the more intriguing exhibits is the orgue à parfum, or “perfume organ,” so called because it resembles the keyboards of a seven-manual cathedral organ with its tiered rows of ingredient bottles arranged around a balance or scale that the perfumer uses when mixing and testing fragrances. Other interesting devices include stills (for steam distillation of perfume extracts) and glass frames that were coated with fat and flowers in the traditional “cold maceration” process….

 The art of perfume making goes back over 5,000 years, as you’ll discover at the Fragonard museum. Set up over 20 years ago, the museum retraces the way fragrances and essences of all kinds have evolved over the centuries. we’ll discover an extensive range of flowery, fruity and oriental eaux de toilette and perfumes, cosmetics and essential oils and scented soaps and candles for men, women and children. The museum shop has a collection of Fragonard perfumes with evocative and romantic names such as “Juste un baiser”, “Lune de Miel” and “Ile d’Amour”.

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Grasse, The Perfume Heaven


It is known that in Grasse the most costly and appreciated variety is cultivated, Jasminum Grandiflorum, with the most delicate scent and whose production is reserved for the most exclusive brands. The Grasse jasmine is the only one in the secret formula of Chanel N°5.

“In 1921, if you wanted rose or jasmine, the only place you could find it was Grasse,”

Never been there, but heard the sun lits up giant trees and tiled roofs as they pulled into the town. Its 22 miles from Nice, 11 miles from Cannes, Grasse lies on the famous Route Napoleon. ‘The perfume capital of the world’ and despite four centuries as the Queen of Perfume it still rightly deserves this title. The nearby sea and mountains have had a favourable influence, giving the region a pleasant and healthy temperate climate, and the town’s little buildings lend it an easy charm. Wow..

Many of the most popular French perfumes are developed in the town of Grasse located in the south of France. Grasse has a long history of perfume production and today the perfume industry employs hundreds of people in the town. Part of the reason for the success of Grasse as a perfume manufacturer is that its Mediterranean climate in the south enables the cultivation of many different types of flowers which were then used to extract the perfume essence. Although most modern popular French perfumes rely more on chemicals than floral essences today, more often than not the inspiration for a perfume comes from a natural source such as vanilla, rose or lotus.

16th Century, the perfume industry, spawned and developed by two factors, namely, the cultivation of aromatic plants supplying the tanneries with the raw materials required to perfume leather, and the fashion of perfumed gloves introduced by Catherine of Medicis. Perfumery, as an art form and industry, was born in Grasse. And today, it’s economic and tourist heartbeat is fragrances, used for food flavouring, and for perfumes, soaps and cosmetics.

Flowers are everywhere and Nice has the best flower market of all, over 100 market stalls dedicated to flowers. The February Carnival in Nice is famous for its ‘Battle of the Flowers’ where spectators are pelted with flowers and petals by the lavishly decorated floats as they parade through the City. Visitors and tourists to the City can go on a walking tour around various gardens open to the public, visit greenhouses and perfumeries, there are several excellent Museums dedicated to the History of Perfume and the Fragrance Industry that are worth visiting.

‘Parfumerie Molinard’ is the oldest family run business in France. Founded in 1849 in Grasse you can still visit the original factory rooms where perfumed products are still created with loving attention to detail.  The Head Office, factory and museum are in Grasse, the ‘House of Fragrance’ is in Nice. Perfumers to Royalty, Molinard has worked with Baccarat and René Lalique for many years who have created some stunning perfume bottles for Molinard.

Grasse’s main attraction is the Cathedral, dedicated to Notre Dame du Puy and founded in the 11th century. In the interior, are three works by Rubens and one by Jean-Honore Fragonard, a French painter native of the town. There’s also Saracen Tower, standing at 30 m, monumental gate of the Hotel de ville, Fragonard Museum, established in 1921,International Museum of Perfume, Musee d’Art et d’Histoire de Provence, Church of Placassier, built in 1644, PerfumeBronze parfumeur in old Grasse.

The importance of scent in Grasses’ history is brought to life at the Musée International de la Parfumerie – a museum in the town which provides details of the process of perfume manufacture and covers 3000 years of the industry’s history. The museum’s chief treasure is the travel case of Marie Antoinette and the building also houses a greenhouse where the public can experience the all-encompassing, aromatically fragrant plants and flowers growing at first hand.

It is also known that in Grasse the most costly and appreciated variety is cultivated, Jasminum Grandiflorum, with the most delicate scent and whose production is reserved for the most exclusive brands. The Grasse jasmine is the only one in the secret formula of Chanel N°5.

Aroma, takes me to France…


Feeling happy to see my home and I was walking little fast to reach quickly, cause I was so tired after moving the whole day. Noticed the smile of the watchman and entered the elevator.

WOW… again!!!

A sweet and charming fragrance seized my tiredness & threw somewhere. It’s a lady who left the elevator about 3-4 minutes ago but still her aroma was whispering her tales. Every time I smell it and try to draw that lady till I reach to 5th floor, my home. May be someday I’ll be successful in this sweet mysterious mission….

Fragrance… wraps us with prudence that pierces through our nose and flows direct to our heart. Without any falter our eyes get closed, heart get blown and takes somewhere in heaven. This, not only gives us the sagacity of imagination but also the traditions and customs of our ancient fathers…

Even when we just hear the word Perfume, What first comes to our mind??

Floral, musky, delicate, bold, spicy, sweet, feminine, masculine are all words used to describe something very abstract, a scent.

To smell clean is to be clean… And we smell……

Smell is a window of our heart. Mothers and their babies bond through smell. Smell triggers memories buried long in our unconscious, as our sense of smell is linked directly to the limbic system, the oldest part of the brain, which is the seat of emotion and memory.

Alliance Française, she consigned me a sip of honey of French culture that I became wild to drink the whole bottle. We know, French are rich in each and every type of arty things. Apart of everything, Perfume is incomparable creation by the French, & it made me bound to go though those fragrance-ways they walked 300 years ago. When I started to learn about their perfume customs, it opened my senses.

History books said me it is the Egyptians who invented perfume as a way to anoint and embalm their dead. According to Wikipedia I got, the first perfumes were incense, which explains the actual origins of the word “perfume”. It comes from the Latin words, “per” and “fumus”, which mean “through” and “smoke”. So it was through the burning of resins and woods that these fragrances were achieved. And they were used for religious ceremonies.

I heard, it was in the 18th century that France was introduced with the smell of the perfume and later on perfume industry grown enormously. Now it has completely taken over the perfume industry. And you know what?

“Today French perfume is considered as the best and it is mostly used by upper strata of the society due to its expensive price.”

With the change in perfume industry in the technique, materials and style of perfume formulation, French perfume are now can be availed by the middle income group. Before that, it was considered as a product possessed by only the elite section of the society. Due to the development of new fragrances, perfume has undergone profound changes which helped to bring out the finest quality oil based French perfumes.  And, it made me happy cause at least I could buy one if  I can go to France someday.  Lolzz…

After browsing so many websites, I got Paris is a home for many worlds’ best selling perfumes. And the classic perfumes made by Channel, Yves Saint Laurent and Lagerfeld or Avant Gard perfumes of Jean Paul Gautier and French connection, after getting these names I just started explore their precious life stories along with their manifest creations. First of all its said that “the best French perfumes could be said to be that of “Chanel No. 5” by Coco Chanel and “Joy” by Jean Pateau”.

it was only a start of my journey…