Opium by YSL, smell of another life…


The son of an insurance company manager, Yves Henri Donat Mathieu Saint Laurent left home at the age of 17 to work for the French designer Christian Dior… 

After winning first prize in the International Wool Secretariat contest for his cocktail dress design in 1954, Yves Saint Laurent landed the job of Haute Couture designer when Dior died in 1957. In 1960, he was conscripted into the French Army… 

 

yves saint laurent

In 1962, in the wake of his nervous breakdown, Saint Laurent was released from Dior and started his own label, YSL, financed by his companion, Pierre Bergé. The Rive Gauche boutiques for women were established in 1966, and men’s wear followed in the 1970s… 

When I was reading his History, it seemed like a fairy tales to me… Can you tell me, why there’s a great story behind every great thing??? 

Don’t know why this happens with me… is it my passions about French or truly French stuffs are so artistic… Every time I go though their ways, I feel like somehow I’ve been there…  

Actually, perfumes have seemed to play a secondary role for Yves Saint Laurent. Perfumes have long been the label’s chief sales engine. Yves Saint Laurent Perfumes, under the direction of Sanofi’s CEO Raymond Ortal, produces and markets perfumes, cosmetics, and personal care products under the Saint Laurent name… WOW…. 

Yves Saint Laurent’s Opium and Rive Gauche have long been leaders in the women’s perfumes market; while Jazz, and, in the mid-1990s, Opium pour Homme, have helped the company capture a share of the men’s perfume market as well. The company also produces its own line of lipsticks, eye shadows, and other makeup products, as well as a line of personal care products, such as lotions and cremes. Whereas production and distribution of perfumes and beauty products are the responsibility of Sanofi, Yves Saint Laurent continues to guide the creative development of products bearing his name. The group’s newest perfume and cosmetics line, In Love Again, expected to be launched as a limited edition in 1998. 

Yves Saint Laurent & Pierre Bergé

 

He launched its first women’s perfume, Y in 1964. In 1971, the design house unveiled its Rive Gauche perfume; that same year, Jean Loup Sieff photographed Yves in the nude for the advertising campaign of his first men’s cologne Pour Hommes. 1977 saw the launch of the very popular Opium perfume. Other YSL fragrance offerings include Baby Doll and Cinema perfumes and Young, Sexy Lovely or YSL, a play on the designer’s initials. 

When Opium hit the market in 1977, women bought it by the gallon. Lolz… 

Opium was so much more than a fragrance. It became an identity. Just as Chanel No. 5 showed its wearer as someone elegant and timeless, the woman who wore Opium signaled that her life was rife with exoticism and secrets, even if she lived in a split level in the suburbs. The Yves Saint Laurent marketing machine fueled this image with print advertisements of mostly naked women surrounded by crimson and shadows. 

 

Maybe the rush toward Opium was a reaction to stagflation and fuel rationing. Maybe it was a response to all the colonial hoo-ha surrounding the Bicentennial. Or maybe it was simply clever marketing. Although Opium stood out among the mid-1970s perfume launches — for instance, the fresh chypre Molyneux Quartz came out the same year, Dana Tabu and Estée Lauder Youth Dew covered the same ground decades before. For whatever reason, Opium was the right fragrance at the right time, and it became a cultural marker… how surprising… 

The Legendary Opium

Even it’s told that “It is forever linked to another life”

Advertisements

Aroma, takes me to France…


Feeling happy to see my home and I was walking little fast to reach quickly, cause I was so tired after moving the whole day. Noticed the smile of the watchman and entered the elevator.

WOW… again!!!

A sweet and charming fragrance seized my tiredness & threw somewhere. It’s a lady who left the elevator about 3-4 minutes ago but still her aroma was whispering her tales. Every time I smell it and try to draw that lady till I reach to 5th floor, my home. May be someday I’ll be successful in this sweet mysterious mission….

Fragrance… wraps us with prudence that pierces through our nose and flows direct to our heart. Without any falter our eyes get closed, heart get blown and takes somewhere in heaven. This, not only gives us the sagacity of imagination but also the traditions and customs of our ancient fathers…

Even when we just hear the word Perfume, What first comes to our mind??

Floral, musky, delicate, bold, spicy, sweet, feminine, masculine are all words used to describe something very abstract, a scent.

To smell clean is to be clean… And we smell……

Smell is a window of our heart. Mothers and their babies bond through smell. Smell triggers memories buried long in our unconscious, as our sense of smell is linked directly to the limbic system, the oldest part of the brain, which is the seat of emotion and memory.

Alliance Française, she consigned me a sip of honey of French culture that I became wild to drink the whole bottle. We know, French are rich in each and every type of arty things. Apart of everything, Perfume is incomparable creation by the French, & it made me bound to go though those fragrance-ways they walked 300 years ago. When I started to learn about their perfume customs, it opened my senses.

History books said me it is the Egyptians who invented perfume as a way to anoint and embalm their dead. According to Wikipedia I got, the first perfumes were incense, which explains the actual origins of the word “perfume”. It comes from the Latin words, “per” and “fumus”, which mean “through” and “smoke”. So it was through the burning of resins and woods that these fragrances were achieved. And they were used for religious ceremonies.

I heard, it was in the 18th century that France was introduced with the smell of the perfume and later on perfume industry grown enormously. Now it has completely taken over the perfume industry. And you know what?

“Today French perfume is considered as the best and it is mostly used by upper strata of the society due to its expensive price.”

With the change in perfume industry in the technique, materials and style of perfume formulation, French perfume are now can be availed by the middle income group. Before that, it was considered as a product possessed by only the elite section of the society. Due to the development of new fragrances, perfume has undergone profound changes which helped to bring out the finest quality oil based French perfumes.  And, it made me happy cause at least I could buy one if  I can go to France someday.  Lolzz…

After browsing so many websites, I got Paris is a home for many worlds’ best selling perfumes. And the classic perfumes made by Channel, Yves Saint Laurent and Lagerfeld or Avant Gard perfumes of Jean Paul Gautier and French connection, after getting these names I just started explore their precious life stories along with their manifest creations. First of all its said that “the best French perfumes could be said to be that of “Chanel No. 5” by Coco Chanel and “Joy” by Jean Pateau”.

it was only a start of my journey…